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Chrysler Crossfire Survives for Another Year Despite Claims That it was Dead

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It looks like the Chrysler Crossfire is going to continue in production even though there were rumors in April that Chrysler was going to stop production of the coupe this summer.

In the last few years sales of the Crossfire have continued to decline, from 14,665 in 2005 to 8,216 in 2006 despite an increase in incentives. Chrysler also overproduced the 06' and 07' models, so the automaker had to suspend production for a while.

Even though the Crossfire is not selling, Chrysler is going to continue producing the slow-selling coupe next year and the automaker is also going to add a few changes (tire pressure monitoring system). The main question here is why? Shouldn't Chrysler cut its losses and move on to something that consumers actually want? I guess if anyone actually wants one of these cars they can probably get a really good deal.

Full Story: Autoblog

Related Stories:
Chrysler Crossfire gets the Axe!

Comments (19)

Hammer:

How did this thing ever get off the drawing table? Hasn't Detroit heard of this new concept called Marketing Research? Oh well, just add a few bucks onto every Chrysler and have your "Buy American" customers bail out your inepitude once again.

Chris:

Yes that is one thing American auto makers are good at, making stuff that nobody buys. Maybe if we offer a new interior color, it will be a success!!! No.

But that is typical with most American business practices. How to make minimal changes to something to call it a new model and sell it over and over again to make the quickest buck with the least effort.

In the 50s/60s/70s look at how much different each year of a car was, say a 55,56,57,58 and 59 Chevy.

Todays practice follows the Hollywood formula: how can we do something one time and make money on it forever?

The SRT-6 version wasn't too bad (aside from the price and that giant wing on the back).

noya:

This is probably the best vehicle Chrysler/Dodge produces due to the Mercedes underpinnings. When I spot one of these every blue moon I have to take a double-take, not because I think it's unattractive- quite the opposite really.

max:

Chrysler doesn't actually make the Crossfire. It's a small custom car builder in Germany that manufactures it. I think Chrysler is under contract to buy a bunch (40,000?), and if they don't they owe that company large amounts of cash. Great looking car, too bad it doesn't sell better.

Jim:

This car is manufactured by the German coachbuilder Karmann due to limited production numbers. This car is based off the original Mercedes SLK as another poster alluded to. I considered this car and despite incentives that drop the car's price to the mid-high 20s, once I saw the Mercedes bits (the hazard light button is straight out of a Benz) inside, I said no thanks. If I wanted a genuine Mercedes, I'd get one. And if I wanted to spend about 25k for a 2 seater, I'd get the Miata. At least the Mazda isn't a poseur.

Michael:

I can only guess those of you whom frequently post here are of blue blood euros. Personally the Crossfire is a thing of beauty combining modern lines with yesterdays art deco looks. Sort of the Chrysler Building on wheels. The demise as it is with most american sports cars be it elegant or street is that the Crossfire is under powered. At the original pricing, it should have had 350-400hp under the hood stock. The coupe Base MSRP:$30,070 with only 215hp come on! Even the Srt falls short extremely short. From base Crossfire coupe to SRT-6 coupe, the extra $11,200 buys first and foremost an intercooled supercharger that wrenches another 115 horses from the 3.2-liter, 18-valve V-6. Blown, the V-6 makes 330 horsepower and 310 pound-feet of torque. WoW! is that all. And that in a nutshell is why its failing. Not because of it's looks but what it's looks suggest and not providing. And for the price I might as well roll around an SLK at least I'll command a degree of respect.

DW Duke:

I have a black '06 convertible. Everywhere I go I am stopped by people telling me how beautiful the car is. I bought one because, frankly, I agree with several of the above posters, it is the best car Chrysler has ever built and initially it outsold the SLK. It is a Mercedes in a Chrysler shell. For me it was not a question of money. I like the looks of it better than the Porsche, BMW, Nissan, and Mercedes.

My partner has a Mercedes SL500 and is getting rid of it to get the Crossfire. He loves mine.

The biggest problem with the Crossfire is that it was not marketed well. Additionally, the plastic console is a turn off for me. Having that much plastic in a luxery sports car is like serving pork chops at a bar miztvah. Beyond that, I like it better than any other car on the road. Lets watch and see what happens now that Chrysler is going to market heavily. :)

DW Duke:

I have a black '06 convertible. Everywhere I go I am stopped by people telling me how beautiful the car is. I bought one because, frankly, I agree with several of the above posters, it is the best car Chrysler has ever built and initially it outsold the SLK. It is a Mercedes in a Chrysler shell. For me it was not a question of money. I like the looks of it better than the Porsche, BMW, Nissan, and Mercedes.

My partner has a Mercedes SL500 and is getting rid of it to get the Crossfire. He loves mine.

The biggest problem with the Crossfire is that it was not marketed well. Additionally, the plastic console is a turn off for me. Having that much plastic in a luxery sports car is like serving pork chops at a bar miztvah. Beyond that, I like it better than any other car on the road. Lets watch and see what happens now that Chrysler is going to market heavily. :)

DW Duke:

I have a black '06 convertible. Everywhere I go I am stopped by people telling me how beautiful the car is. I bought one because, frankly, I agree with several of the above posters, it is the best car Chrysler has ever built and initially it outsold the SLK. It is a Mercedes in a Chrysler shell. For me it was not a question of money. I like the looks of it better than the Porsche, BMW, Nissan, and Mercedes.

My partner has a Mercedes SL500 and is getting rid of it to get the Crossfire. He loves mine.

The biggest problem with the Crossfire is that it was not marketed well. Additionally, the plastic console is a turn off for me. Having that much plastic in a luxery sports car is like serving pork chops at a bar miztvah. Beyond that, I like it better than any other car on the road. Lets watch and see what happens now that Chrysler is going to market heavily. :)

DW Duke:

By the way, if you need some "socialite" to tell you what is or is not a great automobile, as suggested by Hammer and Chris, then you probably don't belong in this conversation in any event. LOL

DW Duke:

By the way, if you need some "socialite" to tell you what is or is not a great automobile, as suggested by Hammer and Chris, then you probably don't belong in this conversation in any event. LOL

DW Duke:

By the way, if you need some "socialite" to tell you what is or is not a great automobile, as suggested by Hammer and Chris, then you probably don't belong in this conversation in any event. LOL

DW Duke:

By the way, if you need some "socialite" to tell you what is or is not a great automobile, as suggested by Hammer and Chris, then you probably don't belong in this conversation in any event. LOL

DW Duke:

Pete and Repeat went down to the river to swim. Pete drowned, who was right?

Rudy:

Does anyone else continually hit the very tip of their right elbow when shifting? Drives me crazy......I keep hitting my elbow on the hard plastic/solid metal edge. Any suggestions (beyond seat adjustments)?

DW Duke:

I haven't had that problem Rudy. I have the six speed manual but I am not sure what your elbow would be hitting. Have you tried moving the seat forward or backward to put your "range of motion" in a different location?

DW Duke:

Chrysler recently announced that they are going to discontinue the Crossfire in 2008. Interestingly, an article appeared in November 2007 US News & World Report praising the vehicle stating that it outhandles the comparable BMW Z and the AUDI with no mention of the fact that it has been discontined even though the discontinuance has already been announced by Chrysler. I think the reality is that most people don't want to see it go.

I have mixed feelings. On the one hand I think that Chrysler missed a great market due to poor marketing etc. On the other hand, this means that with fewer than 100,000 ever produced we have a rare vehicle of Mercedes quality consisting of 80% Mercedes design and parts. Morever, those of us who bought new in 2007 have a life time warranty on the drive train. While I paid $40,000 plus for my convertable roadster, after test driving the BMW Z, the Porsche Boxter, the Mercedes SLK and the Infinity G35 I think the Crossfire is a great investment that will someday be worth far more than people are paying today for the discounted models. The likelihood is great that Chrysler will try to reintroduce it once it becomes a true collectors item.

don macaluso:

I'm in my mid sixtys, and have owned some very nice cars in my lifetime. I bought a crossfire because I thought it was a pretty good looking small car. I teach high school and I am constantly asked about the car and told how sharp it looks. Quite often people come up to me in parking lots and ask what it is, and say what a great looking car it is. I've read some of the comments from others saying how ugly they think it is. Well, I guess it is in the eye of the beholder, and they probably don't own a Crossfire. Since not many of the cars have been produced during th past five years (none last year) and that 2008 will be the last year (production has been cut in half this year) it will most certainly will become a collectors car. My 2004 model will never go out of style because the style has remained the same each year of production. Sure, it has its drawbacks like most all car. My main complaint is that they scrimped on inside details, but that isn't a show stopper for me.

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