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"Green" HUMMERs Are On the Way!...Will the Changes Improve The Brand's Image?


With gas prices at near record levels, consumers continue to flock towards more economical and environmentally friendly vehicles, such as hybrids or the new diesel powered vehicles. HUMMER currently does not offer a hybrid or diesel powertrain in its lineup, which has hurt their image. Currently HUMMERs are seen as gas-guzzling, over-sized machines.

HUMMER is now looking for ways to improve its image, without hurting their core off-road attributes and aggressive styling.

“Those are bumps along the road but they are not unsurpassable,” HUMMER General Manager, Martin Walsh, told Automotive News. “HUMMER is what it is. It has an iconic pdesign that stands out from anything else. That design attracts attention because it is easy to recognize by those who love it and those who don’t.”

GM's "Green" Plan for HUMMER:

2009: H2 engines can use E85
2010: H3 engines can use E85 and a smaller H4 may be introduced
2011: Diesel engines will be available

That doesn't seem like a whole lot.

Full Story: egmcartech

Related Stories:
GM is Going to Release a New More Environmentally Friendly Diesel Truck Engine in 2009
HUMMER Confirms that the H4 will be Released in 2010

Comments (24)

Obviously DaMinority:

I'm curious as to why the big-truck hybrid coming for the Silverado/Sierra/Suburban/Tahoe/Yukon isn't lined up here.

I know the H2 is based on the GMT800 not 900 but it seems like a big oversight.

Maybe when they realized that 25% increase is from 12 to 15, they thought twice about it. I'm waiting for them to start cross-drilling their frames to lose weight. Or maybe they can put plexiglass in the windows instead of the real stuff...

Lupin:

Um.... who really cares? E85 is a total joke. The diesel option is so far away (4 years) that it doesn't much matter either. Plus figure the types of people who buy these things to begin with (need to overcompensate) and this new "Green" strategy looks like a lot of marketing and hot air without any real substance to it.

Snake:

The issue is not whether or not they are doing this, but the time - 2 years just to introduce E85, 4 years for diesel.

The market will have moved someplace else by then - 4 years is simply far, far, far **far** too long simpy to even talk about adding diesel to pre-existing car lines. Hummer might not even last for 4 more years - who knows?

GM needs to get on the ball, because they are dropping it here big time. There are many options to add diesel in less development time by using well estabilished diesel engines from other products...or even other manufacturers (Cummins, for one).

RMTimeKill:

With GM's current status in the market place, losing money, losing first place in world sales, closing plants, employees fleaing their jobs after selling their stocks when GM offered a stock buyback program to them... I will be suprised if GM even still exists in 4 years! Just like the Hummer, GM as a whole is sinking like a rock...

Chris:

It doesn't matter what they do to it. If a Hummer suddenly got 30+ MPG people would still find some reason to whine about it because it's bigger, faster, heavier, too expensive for them, or gets better MPG then their 3 cyl 35HP econobox.

Chris:

And real Hummers have always run on Diesel. WTF is the problem making the RubberMaid ones run Diesel?

JustJC:

I thought they'd allrady had a green Hummer http://blog.scifi.com/tech/archives/2006/12/05/imaginary_humme.html

Niz:

I don't get it.
Diesel fumes are way worse for the environment and way more carcinogenic than regular gasoline fumes. How is going to diesel being green?
The only green awareness I see here is awareness of greenbacks.

Noya:

"If a Hummer suddenly got 30+ MPG people would still find some reason to whine about it because it's bigger, faster, heavier, too expensive for them, or gets better MPG then their 3 cyl 35HP econobox."

You've got to be joking. If any full size GM product got a real world (not EPA) 30mpg their sales would increase ten fold. Just look at all the hicks and soccor moms in full size turcks and SUV's.

"I don't get it. Diesel fumes are way worse for the environment and way more carcinogenic than regular gasoline fumes. How is going to diesel being green?"

We're talking about the new generation of diesel technology combined with lower sulfur diesel. Like what Mercedes is offering and what the new 2008 Accord is supposedly going to offer instead of a hybrid.

Chris:

"If a Hummer suddenly got 30+ MPG people would still find some reason to whine about it because it's bigger, faster, heavier, too expensive for them, or gets better MPG then their 3 cyl 35HP econobox."

You've got to be joking. If any full size GM product got a real world (not EPA) 30mpg their sales would increase ten fold. Just look at all the hicks and soccor moms in full size turcks and SUV's.

Sure, the people that drive them would welcome it.

My point was no matter how clean and efficient you make something like a Hummer, it's still going to be a target. Lefties and snotty euro-peons will still find something to whine about because it's American.

mf:

Using ultra low sulfur diesel and some of the new emissions technologies, diesel can be as clean as gasoline. Then when you add in the higher fuel economy, diesel can have 20%-30% lower emissions/mile.

Throw in a hybrid for stop and go, which augments diesels better than it does a typical gasser and you could easily get 35%-40% better fuel economy.

With a chevy volt type system the fuel economy could be even better.

Why should it take 2 years for flex fuel in h2 and 3 years for the h3, people sell kits to convert cars to flex fuel for like 100 dollars. It should not take this long to figure out where to put the modules. In such large vehicles there is plenty of room under the hood.

Typical GM move slow and watch people pass you by, then complain cause you're hemoraging money. They've been talking up and pitching that skateboard designed electric drive by wire vehicle for years. None of that technology has shown up anywhere in their cars. Its cheaper to build a 1 off prototype. They like to talk a big game about how they're the greatest car company, and market their neat prototype. When it comes time to actually manufacture a hybrid, or put electric motors at the wheels they balk, and give us flex fuel. A nice shiny badge too, surprise surprise. Government does another in house drive by Even included in the state of the union address. No one realises e85 gets crappier gas mileage, and exhausts more pollution, and will ultimately cost more than gasoline. Thanks Bush and GM.

Ignatius:

Wow. I love this fuel economy issue turning into a political wing issue. Apparently the 'liberals' are the only ones who want fuel efficient cars.

Rofl.

Biil Owens:


The Hummer is nothing more than a chevy pickup the have taken the functionality away from. Very inefficient use of space to size and weight. Just another gimmick foisted on not to bright American consumers. Typical GM

Rafael Fernandes:

First of all, E85 in produced in the US is a joke. Its already proven that its not energy efficient. (it takes more energy to produce it, than it produces when burned).

Brazil, where im from, is one of the feel countries that can produce efficiently the e85 (climate and type of soil).

Another thing is.. why, just wonder why, every single big size truck ( i mean the ones that carry dozens of tons) runs on diesel? I can garantee you that is not because they find it cool... its efficiency... and with the new very low emission engines, big cars should run on diesel..

And more about this post, it takes a small mecanic shop about a couple of hours to change some of the pipes, the gas tank, and the gas pump, and reprogram your car to run on e85... so.. why does it take a couple of year for hummer?!

Allen:

Because GM already made a powertrain decision, and because they probably do not want to invest any more in the brand. Let me explain:

Its already been announced that a 6.2L gas engine will show up in the redesigned H2. Knowing GM, and the knowing the Unions that help none-at-all to speed up the production process, the 6.2 H2 has probably already been a done deal for GM for a year or so. Best guess: the factory finished retooling to produce it just this March, or around there.

All Hummers have only ever offered ONE engine. The H1 did not receive a power upgrade until the H1 Alpha, except in small increments that took years. Why? Because this i supposed to be the ultimate off road machine. You can't get better.

If different engines were offered, pretty soon there would be different trims. With different trims, you basically make the H2 a military-style Tahoe. The H1 was supposed to be class-leading luxury from the start, but different trims? The way Gm see's it is actually correct. Mercedes, for instance, probably sells S600s to customers that would of just bought an S500 if thats all that had been available from Mercedes. In the same train of thought, if GM offered multiple trims of Hummer, then they may only have divided their customer base, devalued one trim level, and broken the image of the "ultimate offroad machine." After all, how could the lower trim level be the ultimate offroad machine, if there is one that sits higher on the ladder?

So we have the combination of a long tool-up process for production, a power train that they probably decided on long ago, and the fact that if they released a smaller, more gas-sipping engine, they'd break the brand image. Never mind the brands actual image centers on affluence and opulence, its supposed to be rugged.

Also, ever notice how even though its a 6.2L engine, it still produces more power than a GMC Denali with the same engine, but less than an Escalade? The difference between the Denal and Escalade is already minimal, if the engine produced the same power, it'd be even less. So now lets say the Hummer is as powerful: well that'd mean that country-bumpkins with money would buy Hummer, where as before, they'd of bought the AWD version of the Caddy. So once again, we see GM trying to not step on its own toes.

The last big reason is DEVELOPMENT time. GM still likes to use big, pushrod based engines. There is a load of myths surrounding these engines, like thanks to the displacement they make better torque and such, but the point is that its harder to make something that old do so much more. Its commonly said in NASCAR that the only reason a Stock Car's pushrod, carb-using engine produces 600 hp (and can run for any length of time) is thanks to the 50 years of development GM has put into its pushrod engines.

But, thats 50 years for engine blocks that already EXIST. Ever wonder why the 350, 427, 454 and 502 are so identifiable with GM? Because in order to squeeze the power out of the 5.7, 7.0, and 8.1 liter engines, they constantly were redeveloping the components of them. An old 350 on modern engine dynos DOES NOT put out that much power without modification, you'd be surprised. I took an original SS Camaro V8 and dynoed it once: 210 HP at the wheels, and the engine dyno gave it 272 at the flywheel. Thats about what a Cobalt SS from 2006 puts out.

So if GM wanted to, lets say, build a 4.8 Liter V8, they'd have to nearly start the development process from scratch. the 6.2L only came about from a bored and stroked 6.0 L. This is highly unlike the foreign competition, or even some domestics: Ford uses the technically superior single-overhead-cam design for most its engines, although the dual-overhead cams of other manufacters will put out more HP and torque if not get better MPG. So GM put development time as a better indicator of a good engine than technology. Hence, if it wanted to merge a hybrid powertrain with this, you'd bet it'd take some time to just select what BLOCK to use.

acdcfan:


Environmentally friendly HUMMER....
What a joke....please!!!!!!!!!

acdcfan:

"Chris:
It doesn't matter what they do to it. If a Hummer suddenly got 30+ MPG people would still find some reason to whine about it because it's bigger, faster, heavier, too expensive for them, or gets better MPG then their 3 cyl 35HP econobox."

how do you get that out of 2 tonne vehicle?

"Chris:
My point was no matter how clean and efficient you make something like a Hummer, it's still going to be a target. Lefties and snotty euro-peons will still find something to whine about because it's American."

because they are shit boxes.

The solution Man:

Ignatius Said:

"Wow. I love this fuel economy issue turning into a political wing issue. Apparently the 'liberals' are the only ones who want fuel efficient cars. "

I know why...because "liberals" have brains in their heads, while conservatives heads are filled with bat guano, which they top off each day with a little Limbaugh and O'Reilly.

Oh, and the idea of a "Green" hummer is ludicrous at best. I read that headline and laughed so hard I blew soda through my nose. See, the editors DO have a sense of humor!

Obviously DaMinority:

I know someone who once said when you're reduced to calling your opponents names, you've lost.

That goes to both of you.

yah and that 'someone' you know must be really important right "DaMinority"? LOL LOL LOL. "Obviously" whoever you know doesnt matter anyway. just look at your handle.

you fail at life.

that isnt name calling btw
its calling the truth out.
it is what it is.

you fail

and anyone that cares what the ##(*(#$#(*@ a hummer does, you have failed as well. hummer = fail. GM = fail. you caring about any of this crap = fail.

FAILURES

LOL PWNT NUBS L2P U CANT EVEN NO ABOUT CARZ! LOOLOLOL OMG PWNT!!! LLLLOOLOL HOW DOES THAT PWNSAUCE TASTE? YA THATS RITE U JUST GOT PWNSAUCE SQUIRTED ALL OVAR YER FAYCES LOL PWNT NUBSLYCES!!! THATS HOW HARD U GOT PWNT. TALKING ABOUT HUMMARS MEANS U ARE AS IMPORTANT AS BURNT TOAST

LOL PWNT N00BS!!!1111!!111 FAIL MOAR PLZ!11!!ONEONE!!11!!SIN(90)!!11

Obviously DaMinority:

I don't understand how my handle can indicate failure, could you elaborate. (It's obvious that I can't keep up with your Uber Language, I'd appreciate a lesson.)

Obviously DaMinority:

All your posts are belong to preschool.

PWND!

Obviously DaMinority:

Which BTW is supposed to be Pwned, but hey, why bother trying.

Koojoo:

You all talk crap, none of you knows about this stuff you only think you know the future while you can't. let me tell you the truth about the future no one knows it we can only see it happens, not predict it. do you feel that suckers ha!!!!!!?

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