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Pontiac Looks to Hip Hop to Sell its Vehicles

It seems as if General Motors is continuing their "alternative" marketing approach that they started with the upcoming "Transformers" movie, which features GM vehicles. The latest effort is in the upcoming music video for rapper 50 Cent.

His latest video for "Amusement Park" a single off of his upcoming album, "Curtis" features the new Pontiac G8 and Pontiac G6 GXP vehicles.

This is a change from the normal Hip Hop music videos which usually feature exotic and luxury vehicles.

Apparently the check that GM wrote for the cars was enough for 50 Cent to forget about the Ferrari's, Mercedes and BMWs for a few minutes. Well luckily the video still featured the scantily clad women that we are used to.

Full Story: Leftlane News

Comments (7)

Obviously DaMinority:

Is it called Hip Hop because of the Sugar Hill Gang song?

Noya:

So, in light of GM's loyale buyers dying of old age, they're now trying to grab the younger idiotic MTV / MySpace / YouTube crowd...

Thumbs up GM (sarcasm), let make the target audience:
a) people to young to drive
b) people working at McDonalds who can't afford a new car (aside from an Aveo)
c) and minorities with statistically low credit ratings

I guess they thought it would be too hard to try and steal Honda and Toyota's middle class buyers.

zippy:

yeah, tie you car in with a segment of the population (rap culture) that has no morals, glorifies crime and prison life, and generally treats women like dirt.

Brilliant!!!!

Terrell:

Better that than that rock crap

Sean:

zippo,
Grow up. Hip hop is amusing to some people and crap to others but IT IS JUST MUSIC. "yeah, tie your car in with a segment of the population (rap culture) that has no morals, glorifies crime and prison life, and generally treats women like dirt."
And i have never seen a white man in a wife beater beating a woman..... or mexicans, whites, and blacks that cant stay out of prison..... and them darn sinners and people who have premaritual sex (sarcastic). they dont have morals either do they?

Your an idiot prick who doesnt know what your saying.. get off your racial high horse douchebag

Jeremy:

You have to admit that the current trend in rap music is about bitches and whores or/and shootin up people.

Probably not a good choice to market towards that part of the population. But it always comes down to making the dollar. I mean the housing loans were offered to all these dead beats and look where that market is now.

babydoll:

Some of yall need to read what you write before you submit it! If you're going to be talking down on others, at least read your shit and make sure you're using the right words!!
Oh, and I'm from Texas so I can say "yall."

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