It looks cool and all, but I really just don't see people buying it. When I think Chrysler, the last thing that comes to mind is a luxury car.

This thing is ugly. Also with gas prices starting at 3.29 a gallon where I live I just can not imagine anyone wanting such a large balky car.

The back doors are cool but I bet they will be hard to close from inside the car.

This is going to help Chrysler move upmarket, which should increase profits. As for small cars, the current ones are so bad they're probably better off axing them all and importing new ones from China instead. With their established dealer network and brand names they could offer the most effective way for any Chinese company to get into the market.

"Move upmarket"

Are you kidding me. They can't compete with BMW, MB, Lexus, etc.

This thing is big, ugly and a mistake.

Even the color looks like crap.

This vehicle will sell. Mainstream America loved the 300 and the Charger, and they will love this one. The question that remains is it going to sell more than if they had created a hybrid vehicle? I predict in the first year you wont be able to find one on the lot because of the popularity. Mark my word.

I enjoy the look alot, actually. And I think that mainstream America might buy it. But it looks so much like the 300 that I'm afraid people will not think it unique enough. Perhaps not, though. As for making smaller cars, that is an image Chrysler will have to work very hard at. What is the last chrysler that was fuel efficient? The neon, and that was a rather long time ago. They could really use to make a fuel-efficient car, though.

look up dodge hornet concept from a few years ago
and I saw a 300c moded that looked like that thing

The back end is ugly, the rear doors are interesting if inconvenient. I don't think it will make money, the 300 is a better looking car.

it has been a long time since a production passenger car (in the US, anyway) has had suicide doors... and unlike that beautiful t-bird, on this awful 300-inspired design they just look goofy. (and I thought it would be hard to out-ugly the sedan in my town to which some dork has added scissor front doors).

Firstly, this car is not 300C inspired. Even company insiders stated that the Rolls-Royce Phantom was the inspiration.

Secondly, I always hear a lot of talk about "mainstream America" from the people who are inevitably wrong. And what I do not get is how you guys are so dumb? What about this car is "mainstream?" The large size? The soon-to-be-revealed V8 under the hood? The extreme old-man styling? The suicide doors? What about this car screams "hey, you, average joe, I'm the car for you?"

The average Joe of today is looking for smaller, more fuel-efficient cars with 4 cylinder and at most 6 cylinder engines, with edgy, youthful styling. And after the 4 years that this young man/woman has spent in college, with the enormous amounts of debt from college costs of today on his/her back, the words "suicide" and "doors" just are not going to seem attractive when put together. Neither will anything above $40,000, which is where this thing will come in with average options. This is the new Crown Victoria. A car that only old people and a small group of rowdy enthusiasts will drive.

I just cannot understand how the old codgers in Detroit cannot seem to learn to read a newspaper. Times have changed, a lot. This is not the America of even 4 years ago. The baby boomers are now older, and already have brand allegiance. If thats any indication, then it means they will be buying imports more than domestics for the rest of their lives. After all, it was them, in the late 70s, who started the trend.

What Detroit needs to attract is the young buyer. You can search "Gen Y" on just about any news website, Yahoo!, CNN, MSNBC, and (probably) the first thing you will read about is how different this generation is behaving from the last. This is a generation more politically active than before. It won't work the 60 hour weeks companies demand. It is a generation that grew up listening to stories about the dotcom bust, Enron and Worldcom scandals, and now labor is almost 100% a commodity, with outsourcing, not the failure of a company against its competition, being the No.1 way to loose your job.

This speaks volumes. For one, vague, long term promises of a promotion or raise by "paying your dues" is something that is going to seem hollow to the youth. They'll probably think "you mean, I should sit around waiting for a reward, only for you to outsource my job right before it comes? Right". And this transcends to other things, the car world included. And also consider that 20 somethings are graduating with more debt that ever before. That does not make for a big car purchase to start.

The youth will want a cheap, long-lasting car that is not going to cost them a lot of money to own and operate. Already, everyone I know around my age (20-24) seems to refuse buying a new car, just because in the first year a car looses so much of its value. So a car with a high resale should be a priority to Detroit. Second, gas is $3 a gallon. That means a 30 gallon SUV tank will cost $90 to fill. Or, a 10 gallon tank will cost $30 to fill. What kind of car has that small of tank, and will get even better distance out of it? Small cars. Not SUVs or large sedans. Third, in order to keep maintenance costs low, reliability is high on the priorities list. So your bottom of the barrel, the Land Rover marque, is in trouble. But domestics, with their history of problems, are in even more trouble.

You may be thinking "but wait, dont the kids go crazy for expensive cars, regardless of any of that? Why else do they ogle Land Rovers and Bentleys, and why is Mercedes, a brand NOT known for reliability, held in such high regard?" You should be asking yourself why you seem to think Gen Y's DREAM CARS are the cars we will buy. Sure, we like the idea of a "phat whip" as much as any rapper, and would enjoy a big luxurious car as much as any old rich guy. But that does not mean that when on a budget, we'd actually own one. Maybe if we were millionaires, perhaps? That last part is, of course, the disqualifying statement. We're not rich, compared to the college grads of 30 years ago, we're poorer now than before.

This car, quite simply, will fail. Maybe it will get some exposure to the old people market, and maybe if a rapper puts one in a music video like 50 Cent for the 300C will a few young fans buy one. But otherwise, this is not a crowd favorite by any means. Chrysler must realize that as the past several years have shown, its not the crowd favorite. It does not have an old consumer base that can rally behind the Imperial and make it a success. It needs new, fresh cars in circulation. It needs cars good enough to get the editors of Cars.com, Edmunds.com, MotorTrend and Car and Driver behind Chrysler. The young, if anything, have more information at their fingertips than ever before. If a car is bad, the word will get out.

Here's to $700 million down the drain.

Good god I thought the 300 was fugly. I wouldnt buy one of these if it wiped my @ss and did my laundry. This car is the epitome of why North American Automakers are struggling.

One more thing, if the suits had half a brain they would build the Demon instead of this monstrosity.

I think a lot of people miss the point of what Chrysler hopes to accomplish with the Imperial. GM has Cadillac. Ford has Lincoln. Chrysler is reviving it's Imperial to compete in that market. As a former Imperial owner and current Caddy owner, I'd consider it. I like the "Bentley" look, but it needs some refinement in the front...perhaps the signature Imperial hidden head lights.

I hope they modify this eye sore as it has always been with the Imperial the car always looked sort of off but that was the what the Imperial was all about. I have a 90 and it is sweet looking but sort of weird looking. I get alot of comments on it that it is a beauty. This tank here will not do it for Chrysler and they will have another lack of sales like the years after 1975. Come on guys get it together and dump the 300 and make us an Imp we can be proud being seen in and ask Louis Vuitton to throw some pretty on it!!!

This car isn't what Chrysler needs right now. In a time of rising gas prices and a fluctuating economy, where people are now focusing on more quality, reliability, and fuel efficiency, this car is the exact opposite. It’s hard to understand how an automaker can put into production a car that goes in the complete opposite of the current trend. Yes the 300, magnum, and charger did well, but the accord, camry, civic, corolla, sonata, and even the cobalt did just as well or better. Chrysler needs something that will be reliable from the start, fuel efficient, comfortable, good-looking, and affordable to really save their company. At one point they hoped it was the sebring. That was a flop so I don’t know what they can do now. Whatever it is though, they need to do it quickly

man that thing looks almost exactly like a rolls royce but at a cheap price that car will sell!!!!!

hey look the valiant is back

hey look the valiant is back

I think this is definitely a good thing that chrysler is doing with the new luxury Imperial sedan. Granted,the car has so many features of the rolls royce phantom,but who wouldn't want a rolls royce?Now you can have a simular look (rolls royce) for 75% less the price.Now with gas prices rising and the economy shifting,it may not be the right time,but it is definitely the look.

I think this is definitely a good thing that chrysler is doing with the new luxury Imperial sedan. Granted,the car has so many features of the rolls royce phantom,but who wouldn't want a rolls royce?Now you can have a simular look (rolls royce) for 75% less the price.Now with gas prices rising and the economy shifting,it may not be the right time,but it is definitely the look.

I really like the look of the car. And planning on buying one as soon as they come out. I am currently driving a 2008 300C. Before that I was driving a 2005 300C.

Fantastic and beautiful!!! That's all I'll say about this car. I don't care what anybody else says, this is the car of cars and I'm going to definitely get me one. It's exactly what I'm waiting on and you can't roll it out fast enough. Like the guy before me, I have driven 300s for the last 4 years and was determined to not buy another car until somebody made one that could top the 300 in lap and luxury. Well, this is it! Email me as soon as you have one ready and I'm buying right away!!!