Recently Hyundai released photos of their upcoming rwd sedan, the Genesis concept car. This car is the automaker's first attempt at trying to sell a "premium" vehicle.
The car is set to be unveiled at the New York Auto show this month and will feature a 4.6L V8 engine mated to a 6-speed auto. The car will have over 300 horsepower, 130mph top speed and a push-button start system.
With the upcoming introduction of the Genesis, Hyundai execs are now trying to decide if they need an individual upmarket brand to sell more expensive vehicles to buyers of German and Japanese luxury cars. No decision has been made, so the Genesis will be sold in Hyundai dealerships, for now.
It is only a matter of time before Hyundai releases a separate luxury brand. The company has been trying to enter every segment possible with the exception of the full-size truck market. If they can get it right from the start it could be successful. At least it should help their overall image and quality. Think of this announcement as the same announcement from Honda back in the mid-80s. I'm sure many hardcore German fans protested, but look at Lexus/Infiniti and Acura now. They have become great competitors to the European brands and in some cases are able to out perform the competition.
Related Internal Story: Hyundai Concept Genesis Pics Released
Full Story: Leftlane News
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Comments (3)
hay!!
good project :)
senks :)
Posted by FreeStoring | December 11, 2007 6:12 PM
Posted on December 11, 2007 18:12
Hyundai not only needs a Premium Luxury Brand name (Genesis!?), but needs to build an image à la Audi and BMW. Best way to do this is motorsport. Have your cars compete in touring car series like Grand-Am Koni Challenge or ALMS GT2! The new Coupe RWD would be thee car to achieve the necessary results! Hyundai needs to grab this opportunity to help reach their goal of competing in this profitable luxury sports car segment.
Posted by alex graas | February 19, 2008 9:20 AM
Posted on February 19, 2008 09:20
While the skills acclimatized to assemble them are certainly arousing, it is the unrevealed system lower down that transforms the bracelets from sheer jewelry into stories.
In this covering, the copper acclimatized for the bracelets was in reality the outer jacket of a 155mm artillery expend — the remnants of war, unfortunately, that are as much a by of Cambodia's days of yore as Angkor Wat.
What has happened here has a approachable of gift to its elemental beauty. Etching the patterns of the obsolete last alters the figurative patterns of Cambodia's more just out and unlucky prior into something reliable: skills and incomes for victims of genocidal conflict.
senks
Posted by FaidaypanDned | June 3, 2008 3:08 PM
Posted on June 3, 2008 15:08