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Toyota Backlash?


Following their recent successes, the automaker is becoming increasingly worried about a future backlash.

According to a presentation by Seiichi Sudo, president of Toyota Engineering and Manufacturing in North America, "We (Toyota) are winning, our competitors are jealous and we are now the de facto leaders of the auto industry."

As they continue to take market share from the "Big 3" there will be more resentment from those people that are directly effected.

The main reasons that Toyota is "winning": Yen vs. the U.S. Dollar creates more profit for Japanese companies, most Toyota's don't have high rebates like their American counterparts, Toyota does not have to pay large retirement/ pension plans because most of their workforce is not of retirement age like the American companies. Toyota also hasn't had the large quality issues that the other companies have had in the past. Customers also desire their cars, even though they may not be the best product out there.

Toyota may be on the top now, but that will not always be the case. Other companies do build better cars and Toyota's quality has been slipping in the past few years.

Comments (28)

Dave Woods:

I still would not buy Japaneses, no matter what, war time torture, rape and murder or my grand mother, and no apology, I only support a country who are man enough to stand up for the past and be counted. Every Asian car imported or assembled in the USA costs us in last Medicare benefits and lost taxes. That car will cost you in the long run by longer waits in our hospitals and increase in heath care premiums. I only buy products from our country and am proud of it. It younger generations are selfish and want the cake and eat it too. You can see it in the way they drive. Selfish and inconsiderate Buy your jap-crap and hurt us all .....D Woods

Mat:

Face it: Japanese products, even those made in the states are better engineered, better built with better materials and manufacturing process, more efficient and on top of all employees are getting decent salaries.

Toyota and Hyundai towns are prosperous, while Ford, Chrysler and GM towns are slowly turning into ghetto.

GM closed one of its most efficient and quality factory close to Montreal, PQ in the early 2000 after receiving countless interest free loans from both federal and provincial govt and other tax exemptions. The same year, they opened 4 factories in Mexico.

All in all, Toyota is a better business than any "proud" American car business ever was. They didn't simply relied on dumb founded patriotic movement to sell cars but rather on offering what consumers really wanted (efficiency, reliability and over all quality products).

War time torture, rape, murder... What about companies that make truck heavier so they aren't subjected to gas consumption regulation? Keeping the US looking for other places to drill oil and start unjustified wars.

D Woods, you are blinded by a smoke screen of fake good intentions and perhaps watch too of FOX News.

Chris:

- "I only buy products from our country and am proud of it."

If you would look around... most products are not made in the U.S.A. If they were the prices would be too high to afford.

Just drop by your local Walmart.... a company giant that would truly represent America.... most of the things are made from other countries like China.

Also, most toyota cars and trucks are made in the USA...by hard working Americans... so why wont you buy a toyota since you just said you would only buy products from your country?

Philip:

It doesnt matter that if Toyota or other imports are made in the US. The profits and and parts come mainly from Japan or other Asian countries. Ill take a vehicle made in Canada over some import that just takes my money and goes back to Japan. Well see how Toyota proves itself in the future and if being too big or spread out will hurt it or not. Their reliability is slipping and recall numbers are growing...what 600,000 last year from a recent article.

Sean:

Yes, Japan as a nation has some serious historical problems to make up for and their desire to whitewash their attrocities out of history is quite disturbing. What this has to do with their automobiles is beyond me. Will history look kindly on America - Vietnam, Korea, Iraq twice? We like to kill people too, and unlike Japan we do not seem to be learning anything in the process.

Our country was founded by slave owners who didn't want to pay their taxes. Once slavery was abolished American businesses began ruinously exploiting low-paid workers. So we ended up with unions. Then our businesses began abusing women. Then women got tired of this treatment and stopped being abused. Then our businesses began working children to death. This, too was eventually stopped and now our businesses claim that they cannot survive without illegal immigrant labor working very hard for very little money.

If Americans didn't work 45+ hours per week we would not be able to claim any great productivity and no one thinks that 'Made in America' means quality anymore, except for in a few niche markets.

If you want a poor quality vehicle that gets lousy gas mileage and doesn't perform very well then America has lots of vehicles for you to choose from. If you want a car that is not very likely to be recalled or crap out on you or that gets better than 15 miles per gallon then you are probably buying an import.

Young people drive like idiots because they are young - they have always been that way. It's just that now most cars do not completely suck performance-wise and therefore when a young person puts the hammer down it is more noticable. Were you ever young, D Woods? You sound about 200 years old to me.

The idea that what kind of car you purchase is responsible for our lousy health care system and tax problems is so retarded that people who think that way should be sterilized so as to prevent their wretched genes from reproducing. D Woods - did you know that Hitler was envious of Americas sterilization program prior to WWII? That's something to be proud of, just like your boxy monstrosity that says GM on it.

Don't get me wrong - I do love America very much. I am just sick of hearing whiny idiots talk out of their rear ends negatively about anything that is not American - wake up and grow up...we do not make the best of everything all of the time just because it is made here. Quite the opposite.

I own a Lexus and I love it. I also love passing morons in their big, ugly, slow SUVs and trucks - many of which are made by GM.

JIM:

I hate the Detroit pig iron rust buckets that overpaid union workers slopply assemble. Their fat heads are stuck in the past designs and no one is buying it. Fuel effecient right sized vehicles will be the rule. Good bye to FORD first, CHRYSLER second, and maybe GM last. Can't wait to get my next new TOYOTA SUV.

Take-Out:

I buy Japanese cars cause they are fuel efficient and quality made. My dad fought in WW2 in the Pacific and he was the first in our family to buy a Toyota. He says forgive and forget, life goes on.... That is good enough for me...

Chump:

What do you care if the profit goes overseas.?

"A car made here means lost Medicare benefits and lost taxes."

How so?

Maybe Ford can just build an assemble plant in Japan and
sell cars there. Then we can get some of those taxes back. Oh yeah.. that wont work. One has to make cars that people want to buy.

thank you:

Thank You!! I'm glad to know there's some intelligent people left to silence the voice of ignorance!

Billy Badazz:

I just bought a 92 toyota camry with 120k miles for less than $3000.00 and it runs like a brand new car. Great gas mileage, nice power, smooth, roomy and comfortable. On top of that everything in the car still works. I know that most 1992 american cars have allready gone to the crusher and are now a recycled piece of metal somewhere. Toyota is a great company that makes great cars and now great trucks. Im sure if ford or chevy made any decent cars that lasted more than 5 years every american would be consider buying them, but since they dont......

Jon (San Antonio):

I have owned muscle cars in the past.. sure they are fun and nice... and a sure hit with most crowds... until you get stranded for something as simple as a leaky hose...

I have owned a Lexus IS300 since 2002 and that car has never(let me repeat myself) never has given me problems... just the battery as a result of years...still rides like brand new...
I know the time will come on which i will have to replace it and because if its track record most likley it will be another Toyota product.. probably the new IS...

Until any of the big three (GM started to listen to what customer wants) can make a similar or better product, i will want the most for my money.. and right now that is Honda, Toyota and Nissan...

Jon (San Antonio):

I have owned muscle cars in the past.. sure they are fun and nice... and a sure hit with most crowds... until you get stranded for something as simple as a leaky hose...

I have owned a Lexus IS300 since 2002 and that car has never(let me repeat myself) never has given me problems... just the battery as a result of years...still rides like brand new...
I know the time will come on which i will have to replace it and because if its track record most likley it will be another Toyota product.. probably the new IS...

Until any of the big three (GM started to listen to what customer wants) can make a similar or better product, i will want the most for my money.. and right now that is Honda, Toyota and Nissan...

NotForMe:

If you're concerned about Medicaid and such I suggest you declare all the items you buy over the internet and pay the sales tax you are suppose to pay on them, instead of using it as a common and acceptable form of tax evasion.

I get a full credit card report at the end of the year and pay all the sales tax that's owed. Anything else is unethical and hurts our country.

As for American vehicles my last Chevy got an oil change every 2500 miles. What happened at 50,000 miles? The rings were worn out and the car has been at the dealer for more recalls than oil changes. Loyalty is one thing, stupidity is another.

fouad:

its simple fire all the old coons running all the "big 3" this is bullshit that america cant build quality cars.... for all those saying those gm are a pieces of shit... that depending on your own personal outlook I own 6 cars both domestic GM chevy astro a chevy camaro from 1968 and Japanese honda accord a acura tl a toyota camry plus an infiniti and I have the following miles the cars chevy astro 400,000 miles 15 mpg orginal engine: replaced transmission A camaro with 140,000 miles replaced engine approx 4 year ago along with transmission ( it was a big block and yes the orginal motor and tranny still work...but now i get better gas mileage a whole 13mpg)
Honda accord 270,000 this is my daily driver and I drove the shit out of this car until 1 cylinder making 40% compression that too because my dad drove the 100 miles every day even though it was time for it go to the shop.25mpg
acura 3.0 cl is another car this thing has 130,000 miles runs like the day I bought it 18mpg
toyota Camry- 170,000 miles orginal engine and trans runs great soft suspension I prefer honda over toyota they generally can take more abuse (engines are better, less maintainance required) dont know shiiter than accord
An infinti (suv) these cars are build as good as gm or better, workhorse no problems with ever just oil changes its has 150,000 - Its been wrecked 2 times and still its like the day I bought it. 14mpg
So what is my conclusion that all machinery and build decent its depends on how you treat.... naturally I am not going to do donuts in a honda or a toyota it wasnt built for that.... the camaro orginal not built for that but now is equipped to handle and abusive situation i put it throught
take care of your cars and they will take care of you by the way these cars whored out everyday I have a big family and yes and does include the camaro ( a muscle car) very reliable to the 150mph. In my review toyota is shittiest vehicle I have owned
I have never owned ford (bought a the new mustang returned in 15 days the quality was not there. bought a dodge charger didnt like it too big but a strong car that will last you.

fouad:

its simple fire all the old coons running all the "big 3" this is bullshit that america cant build quality cars.... for all those saying those gm are a pieces of shit... that depending on your own personal outlook I own 6 cars both domestic GM chevy astro a chevy camaro from 1968 and Japanese honda accord a acura tl a toyota camry plus an infiniti and I have the following miles the cars chevy astro 400,000 miles 15 mpg orginal engine: replaced transmission A camaro with 140,000 miles replaced engine approx 4 year ago along with transmission ( it was a big block and yes the orginal motor and tranny still work...but now i get better gas mileage a whole 13mpg)
Honda accord 270,000 this is my daily driver and I drove the shit out of this car until 1 cylinder making 40% compression that too because my dad drove the 100 miles every day even though it was time for it go to the shop.25mpg
acura 3.0 cl is another car this thing has 130,000 miles runs like the day I bought it 18mpg
toyota Camry- 170,000 miles orginal engine and trans runs great soft suspension I prefer honda over toyota they generally can take more abuse (engines are better, less maintainance required) dont know shiiter than accord
An infinti (suv) these cars are build as good as gm or better, workhorse no problems with ever just oil changes its has 150,000 - Its been wrecked 2 times and still its like the day I bought it. 14mpg
So what is my conclusion that all machinery and build decent its depends on how you treat.... naturally I am not going to do donuts in a honda or a toyota it wasnt built for that.... the camaro orginal not built for that but now is equipped to handle and abusive situation i put it throught
take care of your cars and they will take care of you by the way these cars whored out everyday I have a big family and yes and does include the camaro ( a muscle car) very reliable to the 150mph. In my review toyota is shittiest vehicle I have owned
I have never owned ford (bought a the new mustang returned in 15 days the quality was not there. bought a dodge charger didnt like it too big but a strong car that will last you.

nipple:

toyota tundra not backlash.

Scott Stevenson:


Maybe some of you "America or nothing" should take a look at your door pillar and see just where your car was made?

My wife had a Chevy built in Mexico!! Piece of junk!!

Had a Corolla built in Cambridge Ontario!! Great car!!

My NEW truck is a Toyota Tundra!!! Built in TEXAS!!!
Great truck I love it to death.
So you can still get Japanese quailty built right here in North America!!!

brian:

American Car companies produce gas guzzling race cars that are good for people that like to gamble -- gamble on reliability! American cars are improving in terms of quality build but are far behind Japanese imports! WHY DO WE NEED CARS THAT CAN GO 0-60 IN 4 SECONDS AND BURN THE CRAP OUT OF GAS WHEN THERE IS NO WHERE TO DRIVE DUE TO TRAFFIC!!!! I am tired of the American car companies loyalty to Oil barons. Efficient cars have been desired for many years in America, and the Japanese car makers listened. I like how Ford likes to advertise, "MORE FUN PER GALLON!" WOW, IT'S SO COOL TO BURN MORE GAS AND POLLUTE THE ENVIRONMENT. If American car companies can match the style, reliability, and efficiency of Japanese cars, I would be a proud owner of an American automobile. Wake me up when that happens!

Kevin:

I had to comment on most american cars going to the crusher is WRONG! Not all american cars are bad, in fact Ford got rated by Consumers Reports as better quality than Toyota right now. I am not talking about 5 years ago. In response to that idiot comment about all older American cars going to a crasher. I bought a 1991 Mercury Cougar back in 2000 for 3k with 80k and it currently has 182k on it. It is not only just about who makes a vehicle it is also part of the owners responsibility to maintain a vehicle. Oh Yeah original engine and tranny as well. The only thing replaced in the last 7 years besides the basics like tires and brakes and upgrading the suspension to polygraphite components was a radiator replaced at 135k and a new water pump replaced at 152k so not all older cars are bad.

I am not an old guy only 31 and I dont dislike American or imports. I go with the best product that I can buy for the money at the time. I can tell you that my past Fords have been good to me but not my GM crap never will buy any ugly no value GM again. You also need to know that most BMW, Mercedes and Volkswagen models have even worse quality than GM. Volkswagen is also real crap in the past and crap now I have never seen a car with so many electrical recalls and problems. Ask my brother who has a VW he will never buy again and his was a 2000 Passat. Oh and my father had a VW Bus that went on fire yeah great car.

I agree with the other posts gas mileage on a lot of American cars and also Some imports too is garbage. Also look at truck gas mileage is really bad. I have all my gas mileage records posted on www.fueleconomy.org . My 5.0 cougar is getting 19 city and 26 hwy which is the same as most 2007 cars which I still feel stinks! We are in 2007 and the gas mileage on most cars is the same as 1987. I am trying to get a hybrid but with with price gouging and waiting for weeks to get a car/suv is crazy. I have been leaning on getting my first new car which may be either a Ford Escape Hybrid (0nly) or a Toyota Sport Rav4 V6 since the 4 only gets 1mpg more city which wont make much difference. I wish we could just have electric cars so I would not have to do any maintenance like changing oil, antifreeze, belts, plugs, etc.

kevin:

A response to Brian, I have to tell you that it seems that Toyota who is supposed to be green a gas mileage friendly has hired lobyists to fight congress on making all vehicles get 35mpg or better by 2012. The only ones that were not against this was Honda and the other smaller import companies.

Not all bad:

Not all American vehicles are bad.
The Big 3 do not produce perfect products either, but
certainly not all completely bad though.

Sean.
Best written rebuttal award goes to you. LOL

While I myself drive British built vehicles. (sometimes problems galore LOL sometimes perfect for me in terms of reliability... )
I have also driven cars made & designed in Japan, as well as a few American built vehicles.

There have always been lemons, and always will be a few.
But there are some really well built, reliable vehicles... some Buicks & Lincolns come to mind, as well as Cadillacs.

How one takes care of the vehicle plays a big difference as well.

Then again if everyone built engines the way Honda did, maybe we wouldn't have as many problems as we do. :P

Richard:

I own a 2002 Toyota Tundra 4X4, lifted with 285/75/16 tires, headers, custom exhaust, cold air intake and is my daily driver. The only issue I've had at 65,000 miles is warped front disks which were resurfaced (probably due to the larger tires). This truck has been off road many times and is ultra reliable. My '77 Jeep Cherokee (which I've owned for 26 years) with a mildly built engine and many other mods has required more maintenance than my early '70 era British sports cars ever did; and this was before any mechanical mods. And yes, I maintain my vehicles very well, especially my 4X4's that see heavy duty use. I also own a 2007 Camry SE v-6 and it is a screamer if one wants to drive it as such. So far, with about 9000 miles on it, no complaints and it gets good gas mileage to boot. I traded in a 2000 Chrysler Cirrus for this vehicle because the Cirrus was falling apart just as the '95 did. I just bought my 16 year old son a 2002 Tacoma pre-runner with 75,000 miles that runs like new. At one time we owned a 1985 Camry that we put 110,000 miles on before trading it in for the '95 Chrysler Cirrus and it still ran like new. Lets face it; Toyotas are reliable, fuel efficient and have great resale value. Until unions loose their grip on our American manufacturers, expect to have vehicles that are expensive and less reliable than our Japanese vehicles that are also manufactured on our continent.

Brad T:

Why are you even arguing over Japanese injustices when the United States has done just as much? I'll stick just to WWII. How about obliterating their cities with the only nuclear bombs to ever be used in combat? Or locking up people because of the color of their skin such as Japanese concentration camps? Or turning away Jews from our shores? Or the Biscari massacre? Or the Bombing of Dresden? Sorry to tell you but pointing the finger at an entire people over a terrible incident is the most ignorant thing I think I've ever heard. Even more so when you are waving the flag as if your country is any better!!!

How does buying Toyota cost us Medicare or taxes? I sure see plenty of people employed at those plants paying taxes and plenty of people paying sales taxes, etc.

Increase in health care premiums and longer waits in hospitals? Huh? I think our fat McDonalds fed lazy people suing doctors for ridiculous amounts that are in no way relative to the "malpractice" that took place.

Auto companies are taking it in the back door from union workers and passing it on to the consumers. If the American companies are going out of business it is because they failed to give the public what it wanted. They keep producing cars with poor gas mileage, poor reliability, poor warranties, and little value for the dollar. Not to forget: poor resale. Sure anytime you mention any of these things there is someone mentioning their old reliable trusty American made car or their neighbor's piece of junk import. But overall, the fact still speak for themselves. They need to own up to their own failures because it is not as if Toyota or any other import has some big unfair advantage.

And it's not like the big 3 are truly American made when most of their parts are imported as well as plants outside of the US.

Dan:

Ford inc. financed the nazi's. Support that? As for rational car choosing, I'd choose what's best for me. That's what the whole free marketing is all about isn't it? Currently Toyota and Honda do a better job, love it or leave it.

albert:

PICK 2 OUT OF 3:

FAST, RELIABLE, CHEAP

That holds for most vehicles :)

Big Al:

I'm sick of this foreign vs dometic dispute. The real issue is maintenance. Why is it that most Americans who complain about American cars treat them like garbage? Then they buy a Japanese car, treat it like a Benz then complain they(US cars) are not as good as any other Japanese car maker?
Try maintaining them equally. My neighbor had a full size Chevy that rarely changed the oil and complained after he has engine trouble after 110,000 miles. Then buys a Toyota changes the oil every 3k and says the US needs to stay on top of the market?

My last new car was a Taurus lasting till 287,000 miles on it, I had to get rid of it because the subframe for the motormounts rusted out from driving on the beach in Florida, the motor still ran like a top.
My secret? Change the oil at the recommended intervals!

Jack Snow:

Mr. Dave Woods........(I still would not buy Japaneses, no matter what, war time torture, rape and murder )......guess you better throw out that tv in your livingroom. You people are so funny....lets boycott the japanese,and at the end of the day sit down in front of our big screen Sony,Toshiba,Samsung,etc.

maddog:

I own 2004 Toyota Tacoma ,built in california....2.7 engine has piston slap when starting .......poor quality control......box and cab are not inline......now it appears there are rusting frame problems up to 2000 model years......checked my frame lots of rust.....My parents 2001 dodge pickup no rust on frame.....Going japanese you roll the dice,like with all other manufactures????......Toyota Suck

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